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Do³±czy³: 28 Pa¼ 2024
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 Wys³any: Pon Pa¼ 28, 2024 05:57 Temat postu: Outbound and Inbound Marketing: the difference between the s |
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When adopting marketing strategies , it is important to know the main differences between Outbound and Inbound Marketing . This is because, to obtain the best results, it is necessary to understand when to apply each of these strategies.
In this article, we will explain these concepts in detail and show you when to use them. Keep reading and check it out!
What is Outbound Marketing?
Outbound Marketing is often remembered for its call center strategies, billboards, and offline actions in general. But that's not the whole truth. Outbound marketing is about sending a direct message to potential consumers .
Therefore, in addition to the strategies above, online advertising, TV, radio and internet advertisements, magazine advertisements, among others, are also included. Whenever a brand promotes a product or service to arouse an immediate desire to buy, it can be considered Outbound.
However, Outbound, especially on page seo service offline strategies, is costly and does not present easily measurable results.
Just think about how difficult it is to calculate how many people saw your message, interacted with it and thought about buying after receiving a flyer, for example.
Outbound strategies seem to be getting less efficient over time, and there are a few reasons for this.
First, it's what they call a decline in the Click-Through Rate . As time goes by and consumers adapt to marketing channels, the average conversion rate gradually drops in the system, without recovery. This happened with emails from the late 90s onwards and is happening with social networks as well.
Secondly, not only are people adapting to new formats and platforms, but they are also inundated with campaigns .
Just think of the explosion of spam when email started to become a form of ongoing communication. People stopped opening all emails because so many were uninteresting or pure junk.
Currently, a person goes through more than 2000 Outbound Marketing strategies per day (online and offline).
In the need to filter this unsolicited information, people become more critical of the content consumed, and Outbound begins to be seen as something inconvenient (we will see later that there are ways to get around this problem and deliver relevant information).
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